Our Story, Our Team & Our Promise to You
Founded by Dr. Krupa Shah — an infertility specialist with 19+ years of experience and Advanced IVF Fellowship training from Munich, Germany — Ayuh Fertility Centre brings internationally trained expertise directly to Gujarat.
Built to Change What Fertility Care Means in Gujarat
For years, couples across Gujarat faced an impossible choice — travel hundreds of kilometres to Mumbai, Delhi, or abroad for quality treatment, or settle for less. Ayuh was built to end that compromise.
After 12 years of experience at leading clinics in Chennai and completing an Advanced IVF Fellowship at Ludwig Maximilians University, Munich, Germany, Dr. Krupa Shah returned to Ahmedabad with a clear purpose: to create a fertility clinic that combines international standards with genuine, deeply personal care.
Since opening in 2022, Ayuh Fertility Centre has helped hundreds of couples achieve successful pregnancies — including many who had previously experienced failed treatment cycles at other clinics. Patients from Gandhinagar, Vadodara, Surat, Mehsana, and Anand no longer need to travel out of Gujarat for world-class reproductive medicine.
"No patient is rushed. No diagnosis is made without listening. No treatment begins without complete clarity. Every couple that walks through Ayuh's doors is treated as though their case is the only case that matters today."
Ayuh is the only IVF centre in Gujarat with an exclusively all-female medical and nursing team — creating a safe, private, and comfortable environment for every woman who walks through the doors. All procedures strictly follow ICMR guidelines and ART Act 2021 regulations.
Meet Dr. Krupa Shah
An infertility specialist widely respected for her root-cause approach — identifying the precise reason behind each couple's challenge before designing a personalised treatment plan.
Dr. Krupa Shah is the founder and lead physician at Ayuh Fertility Centre. With over 19 years of experience in reproductive medicine, she is known across Gujarat for her patient-first philosophy and her refusal to recommend unnecessary procedures.
She specialises in complex and difficult cases including recurrent IVF failure, low ovarian reserve, PCOS, endometriosis, male infertility, recurrent miscarriage, and high-risk pregnancy. She personally guides every patient through consultation, treatment, and follow-up — never delegating the relationship to junior staff.
Her journey began at Baroda Medical College and B.J. Medical College in Ahmedabad, before she gained 12 years of experience at leading clinics in Chennai — including Apollo Hospital, Iswarya Fertility Centre, and DMMH Hospital. She then completed her Advanced IVF Fellowship in Munich, Germany, before returning to Gujarat to found Ayuh.
Career & Education Timeline
Complete Fertility Care Under One Roof
Every treatment at Ayuh is delivered using modern laboratory technology, evidence-based protocols, and a personalised plan built around each couple's specific diagnosis.
IVF Treatment
Advanced in-vitro fertilisation with individually designed stimulation protocols based on hormonal profile, age, and diagnosis.
Learn MoreICSI Treatment
Intracytoplasmic Sperm Injection for couples with male factor infertility, low sperm count, poor motility, or previous fertilisation failures.
Learn MoreIUI Treatment
Minimally invasive fertility procedure for couples with unexplained infertility, mild male factor issues, or ovulatory dysfunction.
Learn MoreEgg Freezing
Fertility preservation for women delaying pregnancy for personal or medical reasons, including before cancer treatment.
Learn MorePCOS & Hormonal Disorders
Targeted ovulation induction and personalised hormonal management for women with polycystic ovary syndrome and related conditions.
Learn MoreMale Infertility
Comprehensive semen analysis, sperm retrieval procedures (TESA/PESA), and evidence-based treatment planning for male factor infertility.
Learn MoreRecurrent Pregnancy Loss
Thorough investigation and individualised management for couples who have experienced two or more consecutive miscarriages.
Learn MoreGenetic Screening
Advanced genetic testing for couples with repeated IVF failures, miscarriages, or known genetic concerns — improving healthy pregnancy outcomes.
Learn MoreWhere Science Meets the Most Important Moment of Your Life
The quality of your IVF outcome is directly shaped by the laboratory environment. At Ayuh, our IVF lab is built to international standards — with the same attention to precision that Dr. Krupa Shah experienced during her Advanced Fellowship at Ludwig Maximilians University in Munich.
Every embryo in our care benefits from a tightly controlled, scientifically optimised environment throughout the fertilisation and culture process.
Strict Environmental Controls
Temperature, humidity, CO₂, and air quality are continuously monitored and maintained to international IVF laboratory standards.
Advanced Micromanipulation Equipment
Precision instruments used for ICSI, embryo biopsy for genetic testing, and blastocyst culture.
Vitrification Cryopreservation
Advanced flash-freezing technology for embryos, eggs, and sperm — preserving viability for future use without quality loss.
ICMR & ART Act 2021 Compliant
All laboratory protocols and donor procedures adhere fully to ICMR guidelines and the ART Act 2021 regulations.
Our Values, Mission & Vision
Our Mission
Compassionate, Evidence-Based Care
To deliver evidence-based fertility care in Ahmedabad with accurate diagnosis, personalised treatment plans, and complete transparency. We combine advanced laboratory technology with honest guidance — giving every couple in Gujarat the best possible chance at building their family.
Our Vision
Gujarat's Most Trusted Fertility Centre
To be Gujarat's most trusted fertility centre — where every couple receives world-class reproductive care without compromise. We aim to make advanced treatment honest, accessible, and deeply human, so that no couple ever feels alone on their journey to parenthood.
Radical Transparency
Full cost breakdowns before treatment begins. No hidden fees. No surprise charges. Every decision explained clearly before you make it.
Ethical Medical Practice
We never recommend unnecessary procedures. Every intervention is discussed honestly and only proceeded with when it genuinely serves the patient's best interest.
Root-Cause Diagnosis
Treatment begins with understanding. We investigate the precise reason behind each couple's challenge before recommending any fertility intervention.
Personalised Protocols
No one-size-fits-all approaches. Every treatment plan is built from scratch around each patient's unique diagnosis, age, hormonal profile, and medical history.
Emotional Support
Fertility treatment is emotionally demanding. Our all-female team, fertility counsellor, and open-door communication policy ensure no patient ever feels alone.
International Standards, Local Heart
Munich-trained expertise delivered with the warmth and accessibility of a clinic that genuinely understands the Gujarati community it serves.
Why Patients Trust Ayuh for IVF Treatment in Ahmedabad
19+ Years of Expertise
Led by Dr. Krupa Shah, one of Ahmedabad's most experienced infertility specialists, trained across Chennai clinics and an Advanced IVF Fellowship in Munich, Germany.
Modern ISO-Certified IVF Laboratory
Advanced equipment with strict quality control, continuous environmental monitoring, and safety standards aligned with international IVF laboratory protocols.
Personalised Treatment Plans
No cookie-cutter protocols. Every plan is built around your unique medical history, hormonal profile, and personal diagnosis — reviewed personally by Dr. Shah.
Transparent Cost Structure
Honest pricing with no hidden fees or unexpected charges. A complete cost breakdown is provided before treatment begins — IVF from ₹1,20,000 per cycle (all-inclusive).
Ethical Medical Practice
We never recommend unnecessary procedures. Every decision is made in your best interest — fully ICMR compliant and ART Act 2021 regulated.
All-Female Care Team
The only IVF centre in Gujarat with an exclusively all-female medical and nursing staff — creating a private, safe, and comfortable environment for every patient.
Accessible Location in Gujarat
Centrally located in Nava Vadaj, Ahmedabad, serving patients from Gandhinagar, Vadodara, Surat, Mehsana, Anand, and all across Gujarat. Open Mon–Sat, 24 hours.
Specialists in Difficult Cases
Many of our patients had previously failed IVF cycles at other clinics. Our root-cause approach identifies underlying reasons for failure and creates revised protocols that work.
An All-Female Team Built Around Your Comfort
We understand that fertility treatment can feel emotionally and physically sensitive — which is why Ayuh Fertility Centre has created an entirely all-female care environment.
Every patient at Ayuh is seen, examined, and supported entirely by female medical professionals. This deliberate choice creates a space where women feel comfortable, respected, and heard at every step of their fertility journey — from the first consultation through to delivery.
Our multidisciplinary team brings together specialists across every aspect of reproductive and maternal medicine:
What Patients Say About Ayuh Fertility Centre
Real experiences from couples across Gujarat, verified on Google My Business.
"Ayuh Fertility Centre is the best IVF centre in Ahmedabad. All staff members and Dr. Krupa mam are very supportive. I recommend Ayuh to those who are planning to become parents. Thank you Dr. Krupa Shah and team."
"We are blessed with a baby girl and it's all because of Dr. Krupa Shah. During my pregnancy journey I faced difficulties, but the doctor and her staff were always available on call. With their utmost care, my journey was safe and smooth. Thank you Ayuh Fertility Centre and the entire team."
"We had our baby delivered at Ayuh Fertility Centre. Dr. Krupa is extremely helpful and caring. The staff is also well trained and extremely helpful. Our whole process was very smooth. I would recommend Dr. Krupa to anyone planning to have a baby."
"I had a great experience with Dr. Krupa A Shah at Ayuh Fertility Center. The treatment was excellent and very effective. The clinic was clean and hygienic, which made me feel safe. The customer service was fantastic; the staff were friendly and helpful. I highly recommend Dr. Shah and Ayuh Fertility Center."
"I was diagnosed with low AMH at 36 and feared IVF wouldn't work. Dr. Krupa Shah designed a mini-IVF protocol specifically for me. The cost was much lower than I expected and we got 4 good embryos. Twins on the way!"
"Excellent treatment and care given by Dr. Krupa Shah. She possesses extensive knowledge and experience in obstetrics, gynaecology, and fertility treatment. Staff is cooperative. I strongly recommend Dr. Shah. Thank you to the doctor and staff."
Frequently Asked Questions About Ayuh Fertility Centre
Visit Ayuh Fertility Centre in Ahmedabad
If you are facing difficulty conceiving or planning fertility treatment, the most important first step is the right consultation. Dr. Krupa Shah personally takes time to understand your history, explain every option clearly, and guide you toward the most appropriate treatment — without pressure.
Contact & Location Details
SF-201-202, Shivalik Square, New Vadaj, 132 Feet Ring Road, near Adani CNG Pump, Ranip, Ahmedabad, Gujarat – 380013
Mon – Sat: Open 24 Hours
Sunday: By Appointment
Take the First Step Toward Parenthood
Book a personal consultation with Dr. Krupa Shah — a doctor who listens, a clinic that cares, and a team that will be with you every step of the way.